How to Follow Up For Success
(c) 2003 Warren Smith
If you have been online for more than a day, you've heard
some 'guru' say that you must 'follow up at least five
times' with every prospective customer in order to make the
sale.
Well, it's true.
Following up with those who ask for more information is
perhaps the most powerful marketing technique on the
Internet, and one of the least used. Think of it this way,
if you have a very successful website you will convert 5% of
visitors into customers.
That leaves 95% of visitors in a kind of information 'no
man's land' unless you follow up with them.